Niké Ojekunle Got Scammed. Now She’s Helping Others Avoid the Same Fate By Advocating for Financial Literacy
Niké Ojekunle calls herself one of the “OG influencers,” and since joining TikTok, the Nigeria-born, Los Angeles-based blogger’s “get ready with me” videos and skincare recommendations have helped her amass over half a million followers . As her follower count grew, she also negotiated more and more sponsorship deals for herself, using her business savvy and entrepreneurial mindset to ink deals with fashion and beauty brands. “I’ve always been self-managed,” Ojekunle says. “I’m good at it myself. It just doesn’t make sense for me to have a manager.” But when a group called the Carter Agency reached out, the offer was a good one. They understood that Ojekunle preferred to work alone, and they were fine with that. Instead, they wanted to help her land occasional one-off campaigns with big-name clients. Ojekunle’s mom had just been diagnosed with stage 4 breast cancer, and Ojekunle was flying back and forth from Tampa to Los Angeles to be with her parents. She wanted someone else t...