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The Solopreneur’s Guide to Email Marketing

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In 2015 I devoured Tim Ferriss’ 4-Hour Workweek and fell so deeply in love with the idea of passive income that I created an online store for men’s fashion. The task at hand—yours, too, if you’re reading this guide—became: how to sell? I blogged, ran giveaways and collected 27,000 Instagram followers in the first year.  But it was email marketing that became my star salesperson. The experts told me that this familiar tool was the most effective sales channel after word of mouth, and it’s as true today as it was then—even in a world where social media is everyone’s darling. If you’re among the burgeoning millions of full-time solopreneurs or part-time side-hustlers , you’ll need to scale your own finite efforts, and there’s no better (and virtually free) way than email marketing. What’s in This Email Marketing Guide? This guide is for independent entrepreneurs who want to sell their product or service using email. In it, you’ll learn: Why email marketing is your most persu...

The Difficulties and Solutions With Raising Funds Online

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What are the challenges of fundraising online? Keeping cash flowing into your nonprofit is one of the biggest hurdles you’ll face as a charity. With more people staying home and sponsorships moving to a digital model, additional issues arise.  According to the Blackbaud Institute Index, charitable giving saw a 25.3% increase in the last year. For several years, digital donations rose steadily. Raising funds online seems to be a long-term trend, so figuring out how it works best for your organization helps with cash flow. The many advantages of online fundraising include lower advertising costs and instant cash influx. However, every nonprofit faces some difficulties when raising money on the internet. Here are the most common ones and how to solve them for your charity.    1. Knowing Your Audience Before you market your nonprofit online, you must understand your target audience . You can waste a lot of money throwing ads at people who don’t match your typical donor...

Revolutionary Motorcycle Helmet Technology

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Riding a motorcycle is a thrilling activity, so choosing the right gear is important! Luckily, new technology provides a way to reduce effects of an impact and prevent injury in the event of a crash. Our Success Spotlight features KIRSH Helmets Co-Founder, President, and COO, Donnie DeVito and VP of Corporate Strategy Steve Piehl to talk about their company’s revolutionary helmet technology. For more information about KIRSH Helmets, visit www.kirshhelmets.com The post Revolutionary Motorcycle Helmet Technology appeared first on SUCCESS . from SUCCESS https://ift.tt/3vccKXK

CBD Products for Full Body Ease

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33% of Americans have tried CBD for a variety of reasons such as anxiety and stress management, better sleep, and reducing dependency on prescription medications. Our success spotlight today features Altwell President and CEO Amy McDonald and the company’s Co-Founder and Chief Marketing Officer Nikki Brown to discuss their line of CBD products that focus on health, wellness and even fitness. For more on Alwell products, visit www.altwell.com . The post CBD Products for Full Body Ease appeared first on SUCCESS . from SUCCESS https://ift.tt/3f3O6TC

How (And Why) to Hire a Virtual Assistant

On this week’s episode of SUCCESS Line, we dive into a process that is seemingly simple—hiring an assistant—but carries implications that go much deeper. I talk to Devin, a successful real-estate practitioner who has been in the business for more than 30 years and whose local and national team includes hundreds. Recently, his executive assistant relocated due to the COVID-19 pandemic, and he is looking to hire someone new to become his “Chief Time Ninja.” I help him identify what he needs from an assistant (Remote or in-person? personal or executive?), how to best go about the hiring process, and why he should consider bringing in more help in all aspects of his life.  Hiring an assistant is a step that all entrepreneurs likely come to at some point, and your mindset surrounding the process is far more important than you might think. Keep reading to learn not only how to hire an assistant but also why doing so can be such a game-changer. 1. Multiply your time. Raise your hand...

How to Sell Your Business—and Who Can Help

Are you ready to retire from the business you’ve built? Maybe a little tired of it? Bored? Burnt out? Sick of dealing with employees and red tape? These are all legitimate reasons to want to sell, but if they are the only reasons you’re leaving, you could end up regretting your decision. You’ve worked hard to build your business. It probably gives you a sense of purpose and accomplishment. Selling means you risk losing all of that. One of the most important steps for ensuring you sell your business well has nothing to do with how much money you get for your company and everything to do with your reasons for wanting to sell in the first place. Push and Pull Push factors are the things that are pushing you out of your business. Push factors can be anything that frustrates you about your company or takes a mental toll over time. For example, Tommy Berretz co-founded a business in 2005 that maintains commercial swimming pools for homeowner’s associations, water parks, apartment buildin...

Building a World-Class Sales Team with Research-Driven Solutions

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There are thousands of sales training programs that promise big numbers, but they all seem to rely on the same lackluster methodology that’s as boring as it is ineffective — until now. Our success spotlight features VantagePoint Performance CEO Eric Fraser and Chief Strategy Officer and Co-Founder Michelle Vazzana to share their game-changing sales solutions that are as unique as the clients they’re intended to help.  For more information about VantagePoint Performance, visit www.vantagepointperformance.com . The post Building a World-Class Sales Team with Research-Driven Solutions appeared first on SUCCESS . from SUCCESS https://ift.tt/3owsFOe