The Solopreneur’s Guide to Email Marketing
In 2015 I devoured Tim Ferriss’ 4-Hour Workweek and fell so deeply in love with the idea of passive income that I created an online store for men’s fashion. The task at hand—yours, too, if you’re reading this guide—became: how to sell? I blogged, ran giveaways and collected 27,000 Instagram followers in the first year. But it was email marketing that became my star salesperson. The experts told me that this familiar tool was the most effective sales channel after word of mouth, and it’s as true today as it was then—even in a world where social media is everyone’s darling. If you’re among the burgeoning millions of full-time solopreneurs or part-time side-hustlers , you’ll need to scale your own finite efforts, and there’s no better (and virtually free) way than email marketing. What’s in This Email Marketing Guide? This guide is for independent entrepreneurs who want to sell their product or service using email. In it, you’ll learn: Why email marketing is your most persu...