Autonomous Marketing: When AI Agents Run the Campaign
By this point in the AI revolution, the phrase “AI won’t take your job, but someone using AI will” has saturated the ears of marketers and business owners alike. While admittedly grating at times, innovative leaders are seeing truth in the technological platitude in a new light as AI agents —autonomous cybernetic partners that can think, act and learn—grow in capability and popularity. According to the AI Marketing Institute’s 2025 State of Marketing AI Report , 74% of respondents said that AI was either “critically important” or “very important” to their marketing efforts. Of those surveyed, 60% were either piloting AI tools in their organizations or scaling them to widespread use. These agents, in tandem with technologically adept users behind the scenes, are spearheading a new kind of marketing for brands across the globe with impressive results. Autonomous marketing agents in action AI-agent focused health care marketing agency Caidera.ai has used multilevel AI age...