Incomia

Green marketing is more than a buzzword—it’s a way for your company to show the public that you care about the planet. Green marketing strategies allow business leaders to demonstrate a genuine commitment to sustainability , a value that resonates deeply with today’s consumerss. As shoppers become more eco-conscious, businesses that prioritize environmental responsibility can gain a competitive edge. But here’s the reality—while many consumers care about sustainability, they may be hesitant to pay more for it, especially during times of economic uncertainty. That’s where prioritizing your strategy becomes crucial. When done right, it creates an emotional connection, builds trust and persuades customers to choose your brand—even if your sustainable product or service comes at a premium. “Green marketing is about building trust with your customers by walking the walk, not just talking the talk,” says Gauri Manglik, CEO and co-founder of Instrumentl , a grant discovery and management pl...

Family businesses are often built from years of hard work and values passed down from the original founders. But as times change and the next generation steps in, there is often a big question at the table: How do you move the business forward in current time without losing what made it special in the first place?  Maybe the kids want to update the branding, shift the company’s focus or rethink day-to-day execution. Those changes can sometimes clash with the original vision, but also bring new energy and growth. So, what’s the secret to finding the sweet spot between honoring the past and embracing the future? We caught up with three family-run businesses from around the world who are doing just that—each in their own way. Their stories offer insight and strategies on how to evolve without losing sight of where you come from. The family legacies At the heart of any family business is the legacy left by those who started it—the values, vision and character that have shaped it o...

Google and Goodwill have partnered to bring AI training to North American workers. A part of Google.org ’s AI Opportunity Fund, the two brands will offer Google’s AI Essentials course for free in the U.S. and Canada.  What is Google’s AI Essentials course? The self-paced course is focused on foundational AI skills. Estimated to take about six hours to complete, Google’s AI Essentials is broken down into five sections : a basic introduction to AI, increasing productivity with AI , the best ways to prompt AI, reminders on AI responsibility and ways to stay ahead of the AI curve. Through these five sections, users can expect to learn how to use AI to brainstorm ideas, speed up daily work tasks and simplify research. Rather than simply viewing informational videos or articles, Google and Goodwill prioritize hands-on practice in the course, which can be completed through any generative AI platform, including ChatGPT, Gemini or Copilot. Google’s AI Essentials isn’t Goodwill’s fi...

The challenges of starting and running a business have evolved a lot over the last few decades. Adopting new technology, maintaining an ever-evolving (yet ever-relevant) brand presence, catering to dynamic customer expectations, ensuring organizational productivity amid remote work and distributed teams, balancing sustainability with innovation and more—it’s like juggling more balls than you can count! Yet, along with these modern challenges, some have remained unchanged, including securing funds. Funding is often one of the biggest obstacles startups face , especially those in their early stages. Even before the real search begins, startup founders must decide how to source the funds. From self-funding, loans and crowdfunding to angels and VCs, the options are diverse and impact the overall funding strategy.  However, not every option suits every startup. This article will clear the clouds of doubt and help you gain the knowledge and techniques you need to get funding for your s...