Can Boeing Soar Again? What Its Comeback Could Mean for American Jobs and Confidence in the Skies
Boeing’s reputation has taken a nosedive in recent years, with safety scandals, plummeting stock and bad press. After fatal crashes in 2018, 2019 and 2025 , and at least nine malfunction incidents in the first half of 2024, the plane manufacturer has a lot of work to do to rebuild trust with employees, authorities and the public. Are employees and travelers ready to forgive and forget? And what does it take to rebuild trust and reputation at this scale? Profit returns, but problems remain According to CNBC , Boeing reported shining numbers for Q2 this year, with an 81% sales increase in the commercial airplane unit and a 10% increase in revenue in the defense and space unit. That translates to over $17 billion, but that doesn’t mean the company is out of the woods yet. New chief executive, Kelly Ortberg, who was brought in to revive the company’s reputation, said, “Change takes time, but we’re starting to see a difference in our performance across the business,” in a note to staf...