Your Company Can Make an ImpactThese Event Planning Tips Can Help
The rumors are true: In-person events are back, and in a big way, according to American Express’s 2023 Global Meetings and Events Forecast . Not only are 90% of meetings in North American companies expected to have an in-person component this year, but 63% of North American respondents expect attendee numbers to return to 2019 levels in the next year or two. Sixty-five percent of the companies surveyed anticipate increases in meeting spending in 2023, with 10% saying the increase will be more than 11%. However, two-plus years of being virtual means we’re now looking at the next generation of events. It’s more than simply getting people together and allowing them to network , all while creating a memorable or enjoyable experience—the approach is different, as are the event planning tips companies used to rely on. The same is true for the structure, format and even length—among a host of other elements—which presents a unique opportunity for leaders to establish a legacy for their...