Incomia

The world of market research is undergoing a rapid transformation. Generative AI is giving marketers new ways to understand consumers, enabling faster, more cost-effective insights. When companies utilize AI-generated personas and digital twins, they can test new ideas and predict how customers might react, without waiting for costly surveys or focus groups.  Gen AI simulation tools are disrupting the $140B market research industry According to a Harvard Business Review feature published this week , Gen AI–powered simulation tools are expected to disrupt the $140 billion market research industry in 2026, as a growing number of companies in the U.S. and worldwide begin investing in this cutting edge simulation technology. The trio behind the piece, Jeremy Korst, Stefano Puntoni and Olivier Toubia, point to two AI technologies reshaping the field: synthetic personas and digital twins. Synthetic personas are essentially AI-created composites of customer groups designed to mirror ...

What You’ll Learn: Uncover the answer to the question “what is quiet cutting?” Plus, gain an understanding of how it is manifesting in companies today and its impacts. Quiet cutting is a workplace practice in which companies reassign employees to lower-value roles. This is often accompanied by reduced pay and may involve unclear responsibilities. Companies are doing it as a cost-saving alternative to layoffs. Although this practice is technically legal, it can be problematic in several ways. For example, it can damage employee morale, mental health, and company trust.  The forces behind it? There can be several, including economic pressure, organizational shifts, and automation. It reflects some of the bigger changes happening in today’s workplaces in terms of restructuring,and points to the need for  transparent communication between employers and employees. Imagine it’s a Friday evening at your office, and you’re just about to wrap up your work desk and log off when you ...

Giving back to the community is an excellent way to make a positive impact while making great connections with those around you. Whether you have little time to spare or are ready to make a long-term commitment, there are many ways to contribute. Even small acts of kindness can create a ripple effect of generosity and support. Something as simple as picking up litter, donating food or mentoring someone in need can make a real difference. Giving back isn’t about making grand gestures—it’s about taking action, however big or small, to improve the lives of those around you. If you’re looking for ways to make a genuine impact , here are some simple and practical ideas to give back to your community. Simple Ways to Give Back to the Community If you’re looking for how to get involved in your community, there are countless opportunities to make a difference, no matter your schedule or resources. Giving back doesn’t have to be complicated—the key is to start with what feels right for you, ...

Chatbots are incredibly fast and convenient, but they don’t always tell the full truth . Even the most advanced AI can misinterpret questions, mix up facts or present outdated or incomplete information. When you’re relying on a chatbot for critical professional decisions, these inaccuracies can slip by unnoticed—sometimes with costly consequences. How AI chatbots like ChatGPT invent sources and mislead users Chatbots deliver answers in a way that feels neatly packaged and ready to use, which makes it easy to move on without a second thought. In the rush of the moment, we often forget to read closely, check for mistakes or ensure the AI isn’t straying from the evidence.  The reason this happens is partly technical: Chatbots like ChatGPT and Copilot don’t know the truth the way humans do . They generate responses by predicting what words or phrases are most likely to follow a given prompt based on patterns learned from massive amounts of text. This means they can sound confident ...

Climbing career ladders is crucial to professional success. However, growing in the same company for over a decade just might be the key to professional growth . Choosing beyond a traditional career-oriented path, Koral Chen grew from a college intern to senior vice president of brand development and licensing of SMAC Entertainment, a talent management firm. As a busy communications and business major, sophomore student Chen was trying to find an internship that didn’t require several interview rounds or a cover letter. Landing a job interview with SMAC Entertainment , she met the executive vice president over coffee and secured her internship. Unknowingly, she also claimed her seat at the table for the next decade.  Making the first connection   Chen initially began working on the talent management side before advancing to brand licensing, and now she is building out the commercials and production department. Chen explains that her tenure at SMAC is driven by a fundamenta...

The future of work is here, and artificial intelligence is steering the ship. Companies want people who can navigate this fascinating new technology with confidence, and they’re offering big paychecks to those who can.  AI isn’t simply automating tasks at the edges of the workplace; it’s reshaping the core skills employers rely on. By 2030 , 40% of today’s core job skills will look different, the World Economic Forum says, and companies are wasting no time, offering nearly 50% higher salaries to employees with AI qualifications, per Skillsoft’s 2024-2025 findings.  Explore 220+ free AI courses on AWS Skill Builder Amazon Web Services today launched four new AI-driven learning programs to counter the industry’s growing AI skills shortage, offering a structured pathway that includes training, simulated AI practice, validation and applied experience. Through AWS Skill Builder , users can access over 220 free AI courses spanning entry-level lessons to deep dives on generativ...