Why Substack Is Becoming a Go-To Platform for Gen Z Brands
Once a quiet sanctuary for indie writers, Substack has evolved into a dynamic multipurpose platform where brands can engage their audiences directly with trust and authenticity. By empowering creators to own their followings beyond algorithms, gatekeepers and traditional monetization struggles, Substack has opened new doors for digital exposure. That’s why brands like Hinge, American Eagle and Rare Beauty are tapping into its unique potential to fuel fresh growth and reach young consumers. What is Substack and why are brands embracing it? Substack is very deliberate about the design and functionality of its platform. According to their own content guidelines , Substack “is intended for high quality editorial content, not conventional email marketing.” In essence, Substack is a newsletter platform that enables writers and creators to publish and monetize their work directly to subscribers. It emphasizes a clean, reader-friendly experience focused on long-form content and...