Why Is Creativity Important in the Age of AI? Insights From Researchers
AI can generate ideas faster than any human, but recent studies have shown that outsourcing creative ideation is not without consequences. Cognition, work quality, individual value and ethics can be jeopardized when you substitute creative thinking with a ChatGPT prompt. This leads to questions about why creativity is important—perhaps more critically than ever—as AI rapidly expands. Let’s briefly look at the risks and review five techniques for keeping up with the times while maintaining creative edge. AI’s fingerprints on our creativity How does AI negatively affect creativity? We don’t entirely know, but initial research raises concerns. The widely circulated 2025 study “ Your Brain on ChatGPT ” by researchers at MIT’s Media Lab raised concerns that writing with AI (versus writing alone or with search engines) results in lower brain activity. “Over four months, LLM users consistently underperformed at neural, linguistic, and behavioral levels,” researchers shared...