Posts

Why Substack Is Becoming a Go-To Platform for Gen Z Brands

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Once a quiet sanctuary for indie writers, Substack has evolved into a dynamic multipurpose platform where brands can engage their audiences directly with trust and authenticity.  By empowering creators to own their followings beyond algorithms, gatekeepers and traditional monetization struggles, Substack has opened new doors for digital exposure. That’s why brands like Hinge, American Eagle and Rare Beauty are tapping into its unique potential to fuel fresh growth and reach young consumers.  What is Substack and why are brands embracing it? Substack is very deliberate about the design and functionality of its platform. According to their own content guidelines , Substack “is intended for high quality editorial content, not conventional email marketing.” In essence, Substack is a newsletter platform that enables writers and creators to publish and monetize their work directly to subscribers. It emphasizes a clean, reader-friendly experience focused on long-form content and...

Do You Need a College Counselor? How to Find the Right Fit

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Applying for college can be overwhelming, and college counselors can help relieve some of that stress. “Independent counselors can be instrumental in guiding students through self-assessment , exploring diverse academic paths and identifying colleges that align with their individual needs and interests,” says Joel Bauman, Duquesne University senior vice president for enrollment management.“ This can lead to a more targeted and thoughtful application process.” Read on to discover expert tips and tricks to help students and their parents understand more about the college application process. When should I start looking for a college counselor? The fall of junior year is when students need to seriously work with an expert to determine where they want to go to school, yet many college counselors have programs that start as early as eighth grade, explains Jillian Ivy, a Harvard graduate and owner of Ivy College Essay. The benefit of meeting with a college counselor in those early years ...

Episode 213. “We have a $1M trust – but a $30k budget” (Part 1)

Kate (45) and Keith (53) split their time between Maine and Hawaii, living what looks like a dream life. They’ve inherited wealth, run two small businesses, and have nearly $2 million in net worth. But with only $30,000 in annual income, they live in fear of spending—and cover their shortfall by dipping into savings. […] Source from I Will Teach You To Be Rich https://ift.tt/l4P9OkI

How to Validate a Business Idea: Practical Strategies and Tips

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Starting a business is an exciting project, but it also comes with risks. How do you know if people will want your service or product? How do you know if the market is ready for your business? How do you know if your product is viable amongst its competitors? All of these questions associated with starting a business come down to one core concept: How do you validate your business idea? It can take some insight and effort, but it’s well worth it. We answer that question and lay out the basics of business idea validation below. What Is Business Idea Validation? Business idea validation, also known as market validation, is the process of determining if your product or service concept can fulfill a market need. Essentially, if people will be interested in what you have to offer. Going through the business validation process can help you more deeply understand your product or service and what kind of pain points it can solve.   Business Idea Validation Basics Business valida...

Why I’m Hiking 100 Miles With Strangers And What I’m Hoping to Learn Before I Even Start

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It’s hard to know what to expect when you sign up to hike 100 miles with a group of strangers you’ve never met. There are only two guarantees: the way will be beautiful and the way will be hard.  This summer, I’ll be trekking a long stretch of the John Muir Trail with a guided group from Wildland Trekking : Two weeks of alpine lakes, intense elevation gain (essentially 300 flights of stairs per day) and one major summit—Mount Whitney, the tallest peak in the lower 48 states.  It’s not my first time hiking, but it is my first time going on a group trip like this. I’ve always been more of a solo strategist than a group project type of person, but hiking the John Muir Trail intimidated me greatly. It also requires more planning than I’m naturally inclined for, so when the opportunity came, I couldn’t pass it up.  Is training enough? I signed up for a gym membership and have a training plan , but my thoughts drift between which trail runners to pack and whether I’m out o...

Father-Daughter Co-Workers Give Each Other Career and Life Advice During Workday ‘Lunch-Ins’

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One of the most bittersweet aspects of parenthood is teaching your children to fly from the nest and become independent, but still longing for their daily presence in your life. So, imagine if you got to work at the same company office as your adult child and your relationship continued to blossom in totally unexpected ways. Father-daughter duo Peter and Nicole Wen get to experience this ideal scenario. In addition to their parent-child relationship, the two are colleagues at AT&T, where Peter Wen is director of technical sales and Nicole Wen is principal project program manager. Peter has worked at the company for over 26 years, and Nicole started working there in 2019. Although they report to different departments at AT&T, the two have “lunch-ins” together to share advice with each other, and Peter says his daughter has helped bring him out of his shell and taught him the importance and value of networking . Q&A with Peter and Nicole Wen We spoke with Peter and Nic...

Top Tips on How to Make a Good Presentation

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If you work in a corporate environment, you’ve likely had to make a business presentation (or several). Given the importance of presentation skills (and the fact that most people dread making them), we explore how to make a good presentation , including how to create and deliver them, so you can turbo-charge your career. What Makes A Good Presentation? A strong presentation consists of several key elements, including clear messaging, effective visuals and confident delivery . It’s best to keep your core message simple and focused—too much information at once can be hard for your audience to track. Well-designed visuals like slides, charts or infographics can really help reinforce your points, as long as they’re clean, consistent and not overly complicated. Delivery also plays a big role. Even the best content can fall flat if the presenter seems uncomfortable or unsure . Practicing ahead of time—whether with a friend or by recording yourself—can help you find a natural rhythm and sm...